Privacy Policy

1. Information We Collect

We receive, collect, and store any information you enter on our website or provide to us in any other way. This includes:

Personal Information: Name, email address, password, communications, payment details (such as credit card information), comments, feedback, product reviews, recommendations, and personal profile details.
Technical Information: Internet Protocol (IP) address, login credentials, computer and connection details, and purchase history.
Usage Data: We may use software tools to collect session data, including page response times, duration of visits to certain pages, page interaction details, and navigation methods used to leave the page.

When you complete a transaction on our website, we collect the personal information necessary to fulfill your order, such as your name, address, and email address. This information will be used solely for the purposes outlined in this policy.

2. How We Use Your Information

We collect both Personal and Non-Personal Information for the following purposes:

To provide and operate our services.
To offer ongoing customer support and technical assistance.
To contact visitors and users with general or personalized service-related notices and promotional messages.
To generate aggregated statistical data, which we or our business partners may use to enhance our services.
To comply with applicable legal and regulatory requirements.

3. Data Storage & Security

Our website is hosted on the Wix.com platform, which provides the online infrastructure for our e-commerce services. Your data may be stored through Wix.com’s secure data storage, databases, and applications, all of which are protected by industry-standard security measures, including firewalls.

All direct payment gateways offered by Wix.com and used by our company comply with PCI-DSS (Payment Card Industry Data Security Standard), which is managed by the PCI Security Standards Council (a collaboration between Visa, MasterCard, American Express, and Discover). These standards help ensure the secure handling of credit card information by our store and its service providers.

4. Communications & Notifications

We may contact you for the following reasons:

To notify you regarding your account.
To troubleshoot issues with your account or resolve disputes.
To collect fees or outstanding payments.
To request feedback via surveys or questionnaires.
To send updates about our company, products, or services.
To enforce our User Agreement or comply with applicable laws.

We may reach out via email, telephone, text messages, or postal mail for these purposes.

5. Your Rights & Choices

If you no longer wish for us to process your data, you may request its removal by contacting us at:

📧 Email: effe-i@dawntech.co.uk
📍 Postal Mail: Dawn Technology Limited, 128 City Road, London EC1V 2NX, United Kingdom

You may also request to access, correct, amend, or delete any personal data we hold about you.

6. Privacy Policy Updates

We reserve the right to update this Privacy Policy at any time. Any changes will take effect immediately upon posting on our website. If we make material changes, we will notify you here, ensuring transparency about:

The information we collect.
How we use it.
Under what circumstances, if any, we disclose it.

We encourage you to review this page periodically for updates.